This is the second video in a series of tips from inConcert Web Solutions about how to make your website effective. Stay tuned for more tips in the coming weeks.
Hey, everyone, it’s Matt Ward from inConcert Web Solutions and I know you are looking for more great tips about how to make your website rank very well.
The one thing Google has come out and said is that new content – actual new, fresh content will rank higher than older content.
So, how do you get new content? If you don’t want to add content, go out and edit your existing content to make it a little bit more relevant. Look at some of your pages on your website; what are converting and what are not converting. If you don’t know, you need to get Google Analytics installed into your website and look at that data. It’s very powerful! It can tell you how long somebody’s spending on your webpage, on a particular web page piece of your website. You can tell if a page is relevant and how long people are staying on there. Are they leaving your site after they are on that page? If they are, take that page and rework the content on that page so that you can get it more relevant to what people are probably searching for.
For more great tips, go to inConcertweb.com and click on the yellow button at the bottom; it says, “Top 10 Tips”.