Tag: Whiteboard

Controlling Search Engine Crawlers for Better Indexation and Rankings – Whiteboard Friday

When should you disallow search engines in your robots.txt file, and when should you use meta robots tags in a page header? What about nofollowing links? In today’s Whiteboard Friday, Rand covers these tools and their appropriate use in four situations Discover A Lot More

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An SEO Checklist for New Sites – Whiteboard Friday – Search Engine Optimization

Hundreds of thousands of new domains are registered every day. Starting out with search engine optimization and keeping a well-optimized site after publishing will give your site a huge advantage over sites that weren’t built with SEO in mind. Our Discover A Lot More

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How Can Mobile SEO Help My Non Mobile or Local Business – Whiteboard Friday

http://moz.com/blog/how-can-mobile-seo-help-my-nonmobile-or-local-business Google recently said that mobile search volume could exceed desktop search volume by the end of 2014. Don’t panic, though; there’s quite a bit more nuance to the trend than Discover A Lot More

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Prioritize your link building efforts – Whiteboard Friday

https://moz.com/blog/how-to-prioritize-your-link-building-efforts-opportunities-whiteboard-friday We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today’s Discover A Lot More

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SEO for Bloggers: How to Nail the Optimization Process for Your Posts – Whiteboard Friday

https://moz.com/blog/seo-for-bloggers-whiteboard-friday Success isn’t an overnight phenomenon when it comes to SEO, but with the right process and a dose of patience, it’s always within reach — even if you’re running your own blog. Optimizing Discover A Lot More

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Link Building Outreach in a Skeptical World – Whiteboard Friday

https://moz.com/blog/link-building-outreach-in-a-skeptical-world-whiteboard-friday Outreach. It’s arguably the most important part of the link building process—and also the most grueling. Good personalized outreach is impossible to scale effectively, Discover A Lot More

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5 Dos & Donts of International SEO Aleyda Solis Whiteboard Friday

When companies move into international markets they make the mistake of translating their current content and redirecting users without checking to make sure their message resonates with the culture. In this WBF Aleyda Solis gives a rundown of how Discover A Lot More

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What Does an SEO Do In Their Day-to-Day Work? – Whiteboard Friday

There’s a common misconception that SEO is a “one and done” task — that you clean up and optimize a site, and once that’s done, you can focus your efforts elsewhere. There’s so much more to the day-to-day work of an SEO, though, and in today’s Whiteboard Discover A Lot […]

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The Rules of Link Building – Whiteboard Friday

http://moz.com/blog/the-rules-of-link-building-whiteboard-friday Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics eliciting penalties, many Discover A Lot More

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What’s Really Included in An SEO’s Job – Whiteboard Friday

In this week’s Whiteboard Friday, Rand digs into the ever-changing duties of an SEO in today’s fast-paced, volatile world. Find out what is really included in an SEOs job! Feel free to join the conversation below or join us in the comment section Discover A Lot More

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International SEO: Where to Host and How to Target – Whiteboard Friday

International SEO has one super-sticky issue: where do you host? Whom do you target? Rand talks pros and cons of using subdomains, subdirectories or ccTLDs to organize site infrastructure and handle different content for different audiences/countries/etc. Check Discover A Lot More

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Local SEO Checklist for New Sites – Whiteboard Friday

Got a new site? Rand outlines strategies and tactics you can take to target local SEO (though many of these tactics apply to general SEO, too). Use this checklist to make sure you’re adequately targeting local terms. For full transcript and original Discover A Lot More

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SEO’s Dilemma Link Building vs Content Marketing – Whiteboard Friday

Today’s web marketers face a difficult decision: Do they stick with the classic link-building and keyword-marketing techniques they know have worked in the past, or do they opt to spend time on the broader realm of content marketing? In today’s Whiteboard Discover A Lot More

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